Client: Vila Paris
Date: 23 April 2018
In this project, our task was to create a successful campaign, aiming to promote the idea that London is open for everybody, thus the official hashtag “#londonisopen”. My general idea was to create an experience for the people that will trigger their emotions and really understand that London is actually open for everybody. The concept concentrates on a variety of different text content on a responsive grid system. The workflow is as follows: Someone sees the screen, chooses a favourite piece of the given options, uploads a selfie with his pick and in the end is given instructions where exactly can he see himself. “We may be different but united by_____.” The campaign aims to show that no matter how different people of London may be, they are united by a variety of things like hobbies and entertainments.